The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll by Mike Michalowicz

Author:Mike Michalowicz
Language: eng
Format: mobi
ISBN: 9780981808208
Publisher: Obsidian Launch, LLC
Published: 2008-02-15T05:00:00+00:00

Destiny - Once you know your life’s mission, you need to identify your Destiny. This is the “Painted Picture” that Brian Scudamore wrote on that day he was fishing, or the vision document that many business minds talk about. The name you give it is irrelevant. The fact that you have a crystal-clear belief of what your company will be is the critical part. Pick a date in the future when you see your company achieving its most notable successes. In my case, I picked ten years out from the day I wrote it.

Think of your Destiny as your ultimate goals and those of your company. Very often they are linked. Write them in as much detail as possible, including how your life will be different when you reach your Destiny. How will you know you’ve arrived at your goals? How will you measure your success? Will it be in terms of revenue or brand recognition or market domination or something else entirely?

Your Destiny MUST be absolutely 100% believable to YOU. If you write lofty ideas, unrealistic claims, and unachievable targets in your Destiny, you WILL still achieve them if you truly believe them to your inner core. But if you write lofty ideas, unrealistic claims, and unachievable targets and believe them to be lofty, unrealistic, and unachievable, you don’t have a chance. Go back to the drawing board and redo your Destiny until you believe it to your inner core. Don’t worry about how you are going to get there; I will show you the method in a moment. Simply ensure that the thought behind the thought believes it’s possible, or better yet, probable. It must be hitting at your emotional core. You’ve got to feel it. It must be visceral.

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